Web Designer Miami

I sometimes wonder what did we do before the invention of the wondrous search engine.  The internet surely is the greatest invention of our time and subsequently the search engine has to be THE best use of the internet ever.

Just think of it.  We need information on a particular topic.  We type in a word or phrase related to that topic in the search bar of the search engine.  We then hit ‘enter’ and within seconds, loads of information pop up before our eyes, each ranked by their popularity on the worldwide web.  We can refine and super refine our search by choosing our words very carefully and by not using unnecessary words.

On the flip side, the search engine holds a different meaning for the website owner.  The website owner depends on his website design team to tweak the keywords and key phrases of his website and to tactfully write content so that the when you or I do a search, the website owner’s website will rank high int he SERPs - that is the Search Engine Results Pages.

So I thought the current buzz was interactive gaming. It’s so in-your-face advertising, it’s hard to miss.

But truly, with the oh-so-real-[cliché] phrase “hard economic times”, I have been doing my reading. Online reading that is. Who buys books anymore when everything you need to know can be located via an online search? Who wouldn’t think that the best invention is the search engine? Type your word or phrase and ta-da! You have loads and loads [and mega loads] of information on that particular subject that you need. Sometimes it’s a LOT of unwanted information also. I quickly realized that my being very specific with my search term is of extreme priority.

Back to my point of… (what was it…?)… the economy being as tough as ever, I read online that I can drive online traffic to my site by just having the right keywords and key phrases within my website. But of course I am clueless as how to go about doing this.

So I called my fantastic webdesign company (they designed and consistently redesign my website to ‘keep up with the competition out there) and I discussed with him what I read about: search engine optimization. He basically said [in layman’s terms] that it means that I can tweak the content of my website, so when a random user does a search using a keyword or key phrase that can be found within the content of my website, my site will rank higher in the results page THUS increasing the chances of my website being visited. (Whew!)

And the beauty of this - I never left my office in Miami. Everything was done virtually with by my webdesign company in South Florida with convenience.